The mission was not-so-simple: take Peacemaker, a hero everyone loved to hate in “The Suicide Squad,” and turn him into a hero everyone can’t help but love. The mission was a resounding success.
I worked to create the Voice for the series’ Twitter, Instagram, and Facebook accounts, then acted as the primary writer for them throughout the campaign. We gained hundreds of thousands of followers, earned over five million engagements, and placed as a finalist for four Shorty Awards, including Twitter Presence. During the finale week, we topped Variety’s engagement charts, beating out Euphoria.
I also ideated with our creative team on concepts that felt in-line with the series’ tone and characters.
